Since introducing its first glass-lined vacuum bottle more than eight decades
ago, Zojirushi has continued to pursue excellence in the development of products
that preserve the freshness and flavor of the food we eat.
Rice is without question the dietary staple of the half of the world's population - for nearly 80 percent of its diet. This is certainly true in Japan, where the cereal was introduced from Southeast Asia in about 100 B.C. Seeking to create innovative devices for maintaining the proper temperature and texture of rice, Zojirushi developed a number of groundbreaking electric cooking appliances over the years. In 1970, it drew on its own technologies to develop and launch the world's first electric rice warmer that achieves optimal temperature control. This invention marked the start of Zojirushi's electric cooking appliance business.
In 1974, Zojirushi launched a unique appliance for electrically steaming rice and maintaining it at serving temperature once it is cooked. Since that time, the Company has continued to create progressively more advanced rice cookers that bring out the full flavor of each grain of rice, including the breakthrough induction heating (IH) rice cooker equipped with special interior heating elements.
Moreover, Zojirushi's sophisticated technologies have revolutionized the design of electric air pots, which maintain and dispense beverages at optimal serving temperatures. The development of a compact electric air pot with twice the capacity of similarly sized conventional pots has established Zojirushi as a pioneer in large-capacity, compact products and has captured the attention of the industry. Zojirushi now offers a wide array of cooking and other kitchen appliances, ranging from hot plates and home bread and pasta making kits to energy-saving dishwashers and outdoor cooking equipment.
Consumers today want and deserve it all - cooking appliances that not only produce tasty and attractive food but also save time, effort and energy and, because these are appliances used at home, they must necessarily be stylish. Zojirushi's high-quality, high-performance products fulfill these requirements, making cooking a much more rewarding experience and thereby winning widespread acclaim in the industry. |
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